Shorter Holiday Season=Less Gifts to Buy?Posted: November 15, 2013
I’m not much of a shopper to begin with, so I’ve never been shopping during the early morning on Black Friday. It just sounds like one of my worst nightmares: Crowded aisles, long lines, and certain folks who are ready to get in a fistfight over a Blue-ray player. I might wander into a store in the afternoon on Black Friday, but I’m always snuggled in my bed during the early-bird specials. It’s comfy and safe there.
However, over the last couple of years stores have begun pushing their Black Friday sales earlier and earlier. First it was stores opening at Midnight. Then it was stores opening at 8 p.m. on Thanksgiving Day. Now there are even stores staying open most of Thanksgiving Day and Kmart is opening at 6 a.m. For a non-deal hunting, shopping hater, rather-sleep-and-do-without person like me, it’s a little flabbergasting.
I’m sure you’ve heard the arguments on both sides of the shopping line. If you’re shopping on Thanksgiving, it might be because you don’t want to miss out on the deals (which I would argue isn’t worth it, but that’s a story for another day). If you’re anti-shopping on Thanksgiving, you might talk about the workers who don’t get the day off or the rabid consumerism of our country.
However, I was reading this Huffington Post article today and heard a whole new argument that I don’t understand.
. . .but for retailers looking to squeeze as much as possible out of a holiday shopping season that’s six days shorter this year, staying closed on Thanksgiving could be risky. . .
I may be ignorant (again, not a savvy shopper here), but when I think “holiday shopping season”, I think of buying gifts. It doesn’t matter how long the holiday shopping season is, I still have to buy the same amount of presents. It’s not like with six less days I’m going to cut people off my gift-giving list.
I don’t understand shopping at all. . .
When do you plan to do your holiday shopping?